Business Resources

1) Strategy & Positioning

Most businesses struggle not because they lack talent, but because they lack clarity. Clear positioning helps you stand out, price confidently, and attract the right customers. These tools help you articulate what you do, who you serve, and why you’re different.

• Positioning Statement: One sentence that captures your category, target customer, and unique advantage.
• Customer Persona Map: A structured way to define your best customer’s motivations, needs, and objections.
• Competitive Differentiation Grid: Compare yourself against local competitors to identify gaps and opportunities.
• Value Proposition Checklist: Validate that your offer is compelling, easy to understand, and easy to buy.
• Pricing Confidence Framework: Determine pricing based on value, not just cost.

2) Brand & Storytelling

Melbourne customers choose businesses that feel authentic. Storytelling isn’t marketing fluff—it’s how customers decide whether they trust you. The right story reduces friction, builds loyalty, and turns first-time visitors into repeat customers.

• Founder Story Template: A narrative structure that explains why you started and why it matters.
• Brand Voice Guide: Define how you communicate across website, social media, menus, and emails.
• Customer Proof Framework: Collect and present testimonials the right way.
• Brand Consistency Checklist: Ensure every customer touchpoint reinforces your identity.

3) Marketing & Customer Growth

Growth doesn’t happen by accident. It comes from consistent marketing systems that generate awareness, build trust, and convert customers. These resources focus on repeatable strategies—not one-off tactics.

• Local SEO Checklist: Improve your visibility on Google Maps and local search.
• Content Calendar: Plan 30-90 days of social media and content in advance.
• Email Marketing Sequence: Convert leads into customers with automated flows.
• Referral Program Framework: Create a referral system that drives word-of-mouth growth.
• Partnership Playbook: Build collaborations with adjacent businesses.

4) Operations & Systems

Operations are the backbone of every successful business. When systems are weak, growth becomes chaos. When systems are strong, growth becomes repeatable and sustainable. These tools help you build predictable operations.

• Operations Audit: Identify the biggest bottlenecks and inefficiencies in your workflow.
• Standard Operating Procedures (SOPs): Document key processes for consistency.
• Quality Control Checklist: Ensure customer experience stays strong as you scale.
• Inventory Management Sheet: Track stock and reduce waste or over-ordering.

5) Finance & Funding

Cash flow is the single biggest reason businesses struggle. We help owners understand their numbers, improve margins, and access funding when it makes strategic sense.

• Cash Flow Forecast Template: Predict your next 90 days with clarity.
• Margin Improvement Plan: Identify high-impact profit levers.
• Funding Readiness Checklist: Prepare for bank loans, investors, or grants.
• Pricing & Profit Calculator: Model real profitability per product or service.

6) Team & Hiring

Great businesses are built by great teams. Hiring the right people—and building a strong culture—drives retention, customer experience, and growth. These tools help you hire smarter and lead better.

• Role Clarity Worksheet: Define responsibilities before hiring.
• Interview Scorecard: Evaluate candidates objectively.
• Onboarding Checklist: Set new hires up for success.
• Culture Principles Template: Document what matters in your workplace.

7) Legal, Risk & Compliance

Protection matters. Contracts, policies, and compliance keep your business safe as you grow. These resources help you reduce risk and avoid costly mistakes.

• Contract Review Checklist: What to look for before signing.
• Customer Terms Template: Clarity for payments, cancellations, and delivery.
• Insurance Coverage Guide: Understand the basics of business insurance.
• Employment Compliance Summary: Key obligations for hiring in Victoria.

For tailored advice, explore our professional services coverage including legal specialists in Melbourne.

8) Growth Stages: What to Focus on Now

Different stages require different focus. Use this framework to identify your stage and make the right decisions.

• Stage 1 (Launch): Validate demand, establish positioning, and secure early customers.
• Stage 2 (Stability): Build consistent marketing and tighten operations.
• Stage 3 (Growth): Hire strategically, expand distribution, and improve margins.
• Stage 4 (Scale): Systemize leadership, strengthen culture, and manage complexity.

Not sure where you are? AMC+ members receive personalized guidance and connection to mentors within our community.