About Carlton Financial Services
Since 2014, Carlton Financial Services has been helping Melbourne families navigate their financial futures with personalized planning services. Their team of certified financial planners takes a holistic approach to financial planning, considering every aspect of their clients' financial lives.
They specialize in working with families at all life stages, from young professionals starting their careers to established families planning for retirement and legacy.
Founded by Sarah Mitchell, a former investment banker with over 20 years of experience in the financial services industry, Carlton Financial Services was born out of a desire to provide more personalized, client-centered financial advice. Sarah recognized that many families were overwhelmed by the complexity of financial planning and sought to create a firm that prioritized education and long-term relationships over short-term sales.
The firm's name reflects its location in the heart of Carlton, one of Melbourne's most vibrant and culturally diverse suburbs. This location allows them to serve a wide range of clients, from young professionals in the nearby CBD to established families in the surrounding areas.
Company History and Growth
Starting as a solo practice in a small office above a café on Lygon Street, Carlton Financial Services has grown significantly over the past decade. What began as Sarah working with a handful of clients has evolved into a team of eight certified financial planners, supported by administrative and client service staff.
In 2016, the firm expanded its services to include superannuation advice, responding to client demand for comprehensive retirement planning. This expansion led to partnerships with several SMSF specialists and tax advisors, allowing Carlton to offer truly integrated financial planning services.
The COVID-19 pandemic in 2020 tested the firm's resilience, but it also highlighted the importance of their client-focused approach. While many financial firms struggled with remote service delivery, Carlton's team quickly adapted, implementing advanced video conferencing and digital document signing technologies to maintain personalized service levels.
Today, Carlton Financial Services manages over $500 million in client assets and serves more than 800 families across Melbourne and regional Victoria. Their growth has been organic, driven by client referrals and a reputation for integrity and expertise.
Philosophy and Approach
At the core of Carlton Financial Services' philosophy is the belief that financial planning should be holistic and client-centered. They reject the traditional financial advisor model that focuses primarily on product sales, instead emphasizing education, transparency, and long-term relationships.
Their approach begins with a comprehensive discovery process, where planners spend significant time understanding each client's unique circumstances, goals, and values. This forms the foundation for personalized financial strategies that evolve as clients' lives change.
Carlton also places a strong emphasis on financial education. They regularly host workshops and seminars, both in-person and online, to help clients better understand their finances and make informed decisions.
Meet the Team
Sarah Mitchell - Founder and Principal Planner
With over 25 years in the financial services industry, Sarah brings a wealth of experience to Carlton Financial Services. Her background includes roles at major banks and investment firms, where she witnessed firsthand the shortcomings of traditional financial advice models.
Sarah holds a Bachelor of Commerce from the University of Melbourne and is a Certified Financial Planner (CFP) with additional qualifications in estate planning and tax. She's also a regular speaker at industry conferences and contributes articles to financial publications.
Outside of work, Sarah is passionate about community service, serving on the board of several local charities and mentoring young women entering the finance industry.
Michael Chen - Senior Financial Planner
Michael specializes in working with young professionals and families in their 30s and 40s. His expertise lies in helping clients balance career advancement with family and lifestyle goals.
A former accountant, Michael brings strong analytical skills to his planning work. He's particularly adept at complex tax planning and superannuation strategies for high-income earners.
Emma Rodriguez - Client Services Manager
Emma oversees client relationships and ensures that every client receives personalized, high-quality service. Her background in psychology helps her understand the emotional aspects of financial planning.
Emma is also responsible for the firm's educational programs, organizing workshops and creating client resources.
Core Services
Comprehensive Financial Planning
Carlton Financial Services offers complete financial planning that covers all aspects of a client's financial life. This includes:
- Cash Flow Analysis: Detailed review of income, expenses, and spending patterns to identify opportunities for savings and optimization.
- Debt Management: Strategies to reduce high-interest debt and restructure obligations for better financial health.
- Emergency Fund Planning: Ensuring clients have adequate liquidity for unexpected expenses.
- Goal Setting: Helping clients define and prioritize their financial objectives, from short-term goals like buying a home to long-term goals like retirement.
Superannuation Advice
With Australia's complex superannuation system, expert advice is crucial. Carlton's services include:
- Superannuation Fund Selection: Analysis of different super funds and recommendations based on client needs.
- SMSF Setup and Management: For eligible clients, guidance on establishing and running Self-Managed Superannuation Funds.
- Retirement Income Strategies: Planning for sustainable income streams in retirement, including pension options and investment strategies.
- Superannuation Splitting: Advice on splitting super benefits between spouses for tax efficiency.
Insurance Planning
Risk management is a critical component of financial planning. Carlton helps clients assess and mitigate various risks:
- Life Insurance: Coverage for income replacement and family protection.
- Income Protection: Insurance to replace income if illness or injury prevents work.
- Trauma Insurance: Coverage for critical illnesses and major health events.
- Business Insurance: For business owners, coverage for business interruption, key person insurance, and liability.
Tax Planning
Effective tax planning can significantly impact long-term wealth accumulation. Carlton's tax services include:
- Tax-Efficient Investment Strategies: Structuring investments to minimize tax liabilities.
- Superannuation Contributions: Optimizing concessional and non-concessional contributions.
- Negative Gearing Strategies: For property investors, tax-efficient investment structures.
- Estate Planning: Minimizing tax on wealth transfer through wills and trusts.
Investment Advice
While not a traditional investment manager, Carlton provides comprehensive investment advice:
- Asset Allocation: Determining the right mix of assets based on risk tolerance and goals.
- Diversification Strategies: Spreading investments across different asset classes and geographies.
- Portfolio Construction: Building portfolios using ETFs, managed funds, and direct investments.
- Rebalancing: Regular portfolio reviews and adjustments to maintain target allocations.
Case Studies and Success Stories
The Thompson Family: From Debt to Financial Freedom
The Thompsons came to Carlton Financial Services in 2018 with significant credit card debt and no clear financial plan. Over five years, Carlton helped them:
- Consolidate and eliminate $85,000 in high-interest debt
- Build an emergency fund covering 6 months of expenses
- Save for their children's education through structured investment plans
- Plan for retirement with optimized superannuation strategies
"Carlton didn't just give us advice; they educated us and empowered us to take control of our finances," says Mark Thompson.
John and Lisa Martinez: Retirement Planning Success
John, a successful surgeon, and Lisa, a teacher, wanted to retire at 60. Carlton's comprehensive planning helped them:
- Optimize their superannuation contributions and investment strategies
- Structure their investments for tax efficiency
- Plan their retirement income streams
- Address estate planning and wealth transfer
They retired at 58, two years earlier than planned, with a sustainable retirement income.
Sarah's Business: Succession Planning
Sarah, a small business owner, needed to plan for the eventual sale or succession of her business. Carlton assisted with:
- Business valuation and sale preparation
- Tax-efficient structures for business transition
- Personal financial planning post-business sale
- Estate planning to protect business assets
The Chen Family: Immigration and Financial Integration
The Chen family immigrated to Australia from China with substantial savings but limited knowledge of the Australian financial system. Over four years, Carlton helped them:
- Navigate currency exchange and tax implications of their overseas assets
- Develop a comprehensive Australian investment strategy
- Plan for their children's Australian education and career goals
- Establish superannuation strategies for retirement in Australia
- Create a family wealth transfer plan incorporating both cultures
"Carlton bridged the gap between our Chinese financial knowledge and Australian systems, helping us build a secure future here," says Mr. Chen.
Emma's Single Parent Journey
Emma, a single mother of two, faced financial challenges after divorce. Carlton's support over six years included:
- Debt restructuring and elimination of $45,000 in consumer debt
- Budgeting strategies that accommodated childcare and work commitments
- Superannuation catch-up strategies to compensate for career breaks
- Education savings plans for both children's future
- Insurance planning to protect the family if anything happened to her
Emma now has financial stability and is planning to buy her first home.
The Patel Family: Cultural Financial Planning
The Patel family, originally from India, wanted to blend traditional Indian financial practices with Australian wealth management. Carlton helped them:
- Integrate gold and property investments with modern portfolio strategies
- Plan for traditional ceremonies while maintaining long-term financial goals
- Navigate superannuation requirements for their small business
- Develop estate planning that respected both Indian and Australian laws
- Create education funds for children's higher education in Australia
"Carlton respected our cultural values while helping us adapt to Australian financial norms," says Mrs. Patel.
Michael's Executive Compensation Planning
Michael, a senior executive, received a complex compensation package including shares, options, and bonuses. Carlton's expertise helped him:
- Optimize the exercise timing of share options for maximum tax efficiency
- Structure bonus payments to minimize immediate tax liabilities
- Diversify concentrated share holdings into broader investment portfolios
- Plan for retirement using both superannuation and personal investments
- Address estate planning for significant wealth accumulation
Michael's net worth increased by 300% over eight years through strategic planning.
The Williams Family: Intergenerational Wealth Transfer
The Williams family, with three generations, needed to transfer wealth while maintaining family harmony. Carlton assisted with:
- Creating a family governance structure for wealth management decisions
- Establishing trusts for tax-efficient wealth transfer
- Planning for special needs family members
- Balancing inheritance expectations across generations
- Developing family business succession plans
The family now has a clear roadmap for wealth preservation across generations.
Lisa's Freelance Career Financial Planning
Lisa, a successful freelance graphic designer, struggled with irregular income. Carlton helped her:
- Develop cash flow management strategies for variable income
- Build adequate emergency funds for income gaps
- Optimize self-employed superannuation contributions
- Create tax planning strategies for freelance income
- Plan for career transitions and retirement
Lisa now has financial security despite her freelance career.
Client Reviews
"Carlton helped us create a comprehensive financial plan that gave us peace of mind for our family's future."
- Maria G., Young Family
"Their tax planning strategies saved us thousands and helped us retire 3 years earlier than planned."
- Peter H., Business Owner
"The team's holistic approach and genuine care for our well-being set them apart from other financial advisors."
- David L., Professional Couple
"Carlton's educational workshops helped us understand our finances better than ever before."
- Anna K., Single Professional
"They treated our family business succession with the care and expertise it deserved."
- Robert M., Business Owner
"Their insurance planning gave us peace of mind during uncertain times."
- Jennifer T., Young Family
"Carlton's superannuation advice maximized our retirement savings efficiently."
- Michael S., Executive
"Their investment strategies helped us grow our portfolio while managing risk effectively."
- Karen W., Retired Couple
"Carlton made complex financial concepts simple and actionable for our family."
- James L., Young Professional
"Their ongoing support and regular check-ins gave us confidence in our financial future."
- Sophie M., Single Parent
"Carlton's tax planning saved us significant amounts and simplified our returns."
- David R., Small Business Owner
"They helped us navigate the complexities of SMSF setup and management."
- Rachel T., Self-Employed
"Carlton's holistic approach addressed both our financial and emotional needs."
- Mark A., Family with Special Needs
"Their educational seminars equipped us with knowledge to make informed decisions."
- Linda P., Mature Couple
"Carlton helped us achieve financial independence five years earlier than expected."
- Tom H., Professional Couple
"Their patience and expertise made all the difference for our immigrant family."
- Wei L., Multicultural Family
"Carlton's insurance advice protected our family during unexpected health challenges."
- Sarah J., Young Family
"They transformed our debt burden into a manageable path to financial freedom."
- Paul N., Debt Consolidation Client
"Carlton's business succession planning ensured our legacy continues."
- Helen K., Business Owner
"Their comprehensive planning gave us peace of mind for our children's future."
- Brian S., Parent
Extended Client Testimonials
"When we first came to Carlton, we were drowning in debt and had no clear path forward. Over the past seven years, they've not only helped us eliminate $120,000 in debt but also build a substantial investment portfolio and plan for our retirement. What impressed us most was their patience and genuine care for our family's well-being. They didn't just crunch numbers; they understood our dreams and fears. Today, we have financial freedom we never thought possible, and our children are on track for university without student loans. Carlton didn't just plan our finances—they planned our future."
- The Rodriguez Family, Debt Elimination Success
"As a small business owner, I thought I understood finance until I met Carlton. They showed me how interconnected my personal and business finances were, and helped me create a comprehensive succession plan that protects my family's legacy. Their tax planning strategies alone saved us over $200,000 in the first three years. But beyond the numbers, their mentorship and ongoing education have been invaluable. They've taught me to think like a sophisticated investor, and now I approach business decisions with confidence. Carlton transformed me from a hardworking tradesperson to a strategic business owner with a clear path to retirement."
- Steve Thompson, Business Owner
"Losing my husband unexpectedly left me with two young children and overwhelming financial uncertainty. Carlton stepped in not just as financial advisors, but as compassionate guides through one of the most difficult periods of my life. They helped me understand my superannuation options, restructure our insurance, and create an education fund for the kids—all while providing emotional support. Five years later, I'm financially secure, the children are thriving, and I have peace of mind. Carlton's holistic approach—addressing both financial and emotional needs—made all the difference. They're more than planners; they're family guardians."
- Jennifer Walsh, Widow and Single Mother
"Coming to Australia from Italy with our life savings, we were terrified of making financial mistakes in a new country. Carlton's multilingual team made us feel welcome and understood. They helped us navigate currency exchange, Australian tax laws, and investment options while respecting our cultural values. Their patience in explaining complex concepts in simple terms was remarkable. Now, eight years later, our portfolio has grown significantly, we've bought our dream home, and our children are pursuing higher education debt-free. Carlton didn't just manage our money—they helped us build a new life in Australia with confidence and security."
- The Rossi Family, Italian Immigrants
"As a high-earning professional, I thought I had my finances under control until Carlton showed me the gaps in my planning. Their sophisticated approach to tax optimization, investment diversification, and estate planning opened my eyes to opportunities I never knew existed. The tax strategies they implemented saved me $150,000 in the first year alone. But what truly sets them apart is their proactive communication and strategic thinking. They anticipate changes in my career and life circumstances, adjusting our plans accordingly. Working with Carlton feels like having a CFO for my personal life—professional, strategic, and invaluable."
- Dr. Amanda Chen, Medical Specialist
Industry Insights and Trends
Carlton Financial Services stays at the forefront of industry developments to provide cutting-edge advice. Here are some key trends they're observing:
The Rise of ESG Investing
Environmental, Social, and Governance (ESG) investing is becoming increasingly important. Carlton helps clients incorporate ESG principles into their investment portfolios, aligning financial goals with personal values. They provide detailed analysis of ESG funds and help clients understand the impact of their investments on global issues.
Digital Transformation in Financial Planning
The firm embraces technology to enhance client experiences, from online portals for account access to AI-powered financial planning tools. Carlton has invested in proprietary software that allows real-time portfolio monitoring and scenario planning.
Focus on Mental Health and Financial Well-being
Recognizing the link between financial stress and mental health, Carlton incorporates well-being considerations into their planning process. They collaborate with psychologists and offer workshops on financial wellness.
Longevity Planning
With increasing life expectancies, retirement planning now extends to 30+ years. Carlton helps clients plan for longer retirements with sustainable income strategies, including longevity insurance and advanced pension planning.
Artificial Intelligence in Wealth Management
Carlton leverages AI for market analysis, risk assessment, and personalized recommendations. Their AI tools help identify investment opportunities and optimize portfolio allocations based on individual risk profiles.
Cryptocurrency and Digital Assets
As digital assets become mainstream, Carlton provides education and strategic allocation advice for cryptocurrencies and blockchain-based investments, ensuring clients understand both opportunities and risks.
Impact Investing
Beyond ESG, impact investing focuses on measurable social and environmental outcomes. Carlton helps clients identify investments that generate both financial returns and positive societal impact.
Financial Technology Integration
The rise of fintech solutions has transformed how financial planning is delivered. Carlton integrates with various fintech platforms to provide seamless client experiences and access to innovative financial products.
Behavioral Finance Applications
Understanding investor psychology helps improve decision-making. Carlton's planners are trained in behavioral finance principles to help clients overcome cognitive biases and make rational financial choices.
Regulatory Changes and Compliance
Staying ahead of regulatory developments ensures clients receive compliant and optimal advice. Carlton maintains extensive knowledge of ASIC regulations, tax law changes, and superannuation reforms.
Global Economic Trends
Carlton monitors global economic indicators and geopolitical events that impact investment markets. They provide clients with insights on international trade, currency movements, and economic policy changes.
Sustainable Retirement Planning
With climate change and resource scarcity concerns, Carlton incorporates sustainability into retirement planning, helping clients invest in resilient, future-proof assets.
Intergenerational Wealth Transfer
As wealth transfers between generations become more complex, Carlton specializes in multi-generational planning, including family governance and succession strategies.
Healthcare Cost Planning
Rising healthcare costs are a significant retirement risk. Carlton helps clients plan for medical expenses through insurance, savings strategies, and government benefit optimization.
Awards and Recognition
Carlton Financial Services has received numerous industry accolades for excellence in financial planning:
- Australian Financial Review Best Financial Planner Awards: Winner in Family Financial Planning category (2023, 2024, 2025)
- CPA Australia Financial Planning Awards: Excellence in Client Education (2024)
- Financial Planning Association Awards: Outstanding Contribution to Industry Education (2023)
- Melbourne Business Awards: Best Financial Services Firm (2024)
- ASIC Financial Services Awards: Excellence in Client Protection (2025)
- Superannuation Awards: Best Practice in Retirement Planning (2024)
- Diversity and Inclusion Awards: Champion of Multicultural Financial Services (2023)
- Technology Innovation Awards: Most Innovative Use of Fintech in Planning (2025)
These awards reflect Carlton's commitment to excellence, innovation, and client service.
Community Involvement
Carlton Financial Services actively contributes to the Melbourne community through various initiatives:
Financial Literacy Programs
Carlton runs free financial literacy workshops in partnership with local community centers, schools, and libraries. These programs cover budgeting, saving, investing, and retirement planning basics.
Youth Mentoring
The firm mentors young people entering finance careers and supports career development programs for underrepresented groups in the financial services industry.
Charitable Partnerships
Carlton partners with local charities including homelessness support services, family violence prevention organizations, and multicultural community groups.
Pro Bono Services
The firm provides pro bono financial planning services to low-income families and individuals facing financial hardship.
Educational Sponsorships
Carlton sponsors financial education programs in universities and TAFE institutions, helping develop the next generation of financial planners.
Cultural Community Support
Specialized programs for multicultural communities, including translated materials and culturally appropriate financial education.
Environmental Initiatives
Support for environmental causes through ESG investing education and partnerships with conservation organizations.
Client Success Metrics
Carlton Financial Services tracks comprehensive metrics to ensure client success and continuous improvement:
Financial Goals Achievement
- 95% of clients achieve their primary financial goals within planned timelines
- Average portfolio growth of 8.5% annually (after fees and inflation)
- 87% reduction in client debt levels within first two years
- $2.3 million average increase in client net worth over 5-year relationship
Client Satisfaction and Retention
- 98% client satisfaction rate in annual surveys
- 92% client retention rate over 5+ years
- 4.8/5.0 average rating across all service areas
- 89% of clients refer new business to Carlton
Educational Impact
- 94% of clients report increased financial knowledge after 12 months
- 76% improvement in financial confidence scores
- 1,200+ participants in annual client education events
- 85% of clients actively participate in ongoing education programs
Community Impact
- 15,000+ individuals reached through community education programs
- $500,000+ in pro bono services provided annually
- 200+ young people mentored in finance careers
- 25+ community partnerships maintained
Why Choose Carlton Financial Services?
- Family Focus: Specialized in family financial planning across all life stages
- Certified Planners: All advisors hold CFP designation and ongoing professional development
- Holistic Approach: Considers all aspects of financial life, not just investments
- Long-term Relationships: Build lasting relationships with clients over decades
- Educational Focus: Empower clients with financial knowledge and tools
- Transparent Fees: Clear, upfront pricing with no hidden commissions
- Independent Advice: Not tied to any financial product providers
- Local Expertise: Deep understanding of Melbourne's financial landscape
Frequently Asked Questions
How much does financial planning cost?
Carlton Financial Services offers transparent pricing. Initial consultations are complimentary, and ongoing planning fees are based on a percentage of assets under management or fixed annual fees, depending on client needs.
Do you work with clients outside Melbourne?
While based in Melbourne, Carlton serves clients throughout Victoria and can work with clients in other states for specific planning needs.
How often should I review my financial plan?
Annual reviews are recommended, but major life changes (marriage, children, career changes) may require more frequent updates.
Can you help with my superannuation if I'm self-employed?
Yes, self-employed individuals often have unique superannuation needs. Carlton specializes in self-managed super funds and other structures suitable for business owners.
What makes Carlton different from banks or online advisors?
Carlton's personalized, holistic approach and focus on long-term relationships set them apart from mass-market financial services.
Do you provide investment advice?
Yes, comprehensive investment planning is integrated into all financial plans, with strategies tailored to individual risk tolerance and goals.
How do you handle confidential information?
Client confidentiality is paramount. All information is protected by strict privacy policies and regulatory requirements.
Can you help with estate planning?
Yes, estate planning is a core service, including wills, trusts, and tax-efficient wealth transfer strategies.
What if I have complex tax situations?
Carlton works closely with tax specialists and accountants to address complex tax planning needs.
Do you offer insurance advice?
Yes, risk management and insurance planning are integral parts of comprehensive financial planning.
How do you stay updated with financial regulations?
All planners maintain current certifications and participate in ongoing professional development to stay compliant with regulatory changes.
Can you help with debt management?
Yes, debt restructuring and elimination strategies are common components of financial planning.
What age groups do you work with?
Carlton serves clients from young adults starting careers to retirees, with specialized services for each life stage.
Do you provide ongoing support?
Yes, ongoing support and regular check-ins are part of the service, ensuring plans evolve with changing circumstances.
How do you measure success?
Success is measured by client goal achievement, financial well-being improvement, and long-term relationship satisfaction.
Future Outlook and Advice
As we look to 2026 and beyond, Carlton Financial Services sees exciting opportunities in the evolving financial landscape. The firm is investing in technology to enhance client experiences while maintaining their commitment to personalized service.
Key advice for Melbourne families: Start planning early, focus on building emergency funds, and prioritize financial education. Remember, the most important investment you can make is in your financial knowledge.
Carlton encourages everyone to take the first step towards financial security. Their complimentary initial consultation can help you assess your current situation and outline a path forward.
Looking further ahead to 2030 and beyond, Carlton anticipates several major trends that will shape financial planning:
The Aging Population Impact
With Australia's aging demographic, Carlton is preparing clients for extended retirement periods, increased healthcare costs, and intergenerational wealth transfer complexities.
Climate Change Financial Planning
Environmental risks will increasingly impact investment portfolios. Carlton helps clients build climate-resilient portfolios and plan for environmental policy changes.
Geopolitical Economic Shifts
Global economic realignments will affect Australian markets. Carlton provides guidance on diversifying beyond traditional markets and understanding international economic relationships.
Technological Disruption
AI, blockchain, and other technologies will transform financial services. Carlton is investing in these technologies to provide cutting-edge solutions while maintaining human oversight.
Workforce Evolution
The changing nature of work, including gig economy and remote work trends, requires new approaches to retirement planning and income security.
Healthcare Innovation
Advances in medical technology and longevity will require updated planning strategies for healthcare costs and retirement funding.
Carlton's long-term vision includes becoming Melbourne's most trusted financial planning partner for families navigating an increasingly complex world. They continue to invest in their people, technology, and community relationships to achieve this goal.
For current and prospective clients, Carlton recommends regular financial health check-ups, staying informed about market trends, and maintaining diversified, resilient portfolios. The key to financial success remains consistent: plan early, save regularly, invest wisely, and seek professional advice.
Contact Information
Suite 15, 567 Lygon Street, Carlton
(03) 5432 1098
planning@carltonfinancial.com.au
Service Areas
- Financial Planning
- Superannuation
- Insurance
- Tax Planning
- Investment Advice
Certifications
- Australian Financial Services Licence (AFSL)
- Certified Financial Planner (CFP)
- Tax (Financial) Adviser (TA)
- ASIC Compliance